![]() And likewise to some, this book will read as a series of cagey California new age nostrums that bolster the Rubin brand.īut to others, particularly creatives in need of a spur – or anyone in proximity to a client, or loved one, approaching a deadline – The Creative Act has just the right level of confident loftiness to provide succour and useful ways of recontextualising problems. Does the artist stick to their guns or compromise? The answer seems to be that it depends on the situation. That can be a particularly tricky circle to square. He is equally big on letting go of ego in the quest for a fuller flourishing of the work. Having “a practice” is a good idea, he says. Later, however, he advises actively embracing some limitations, Dogme-style, before once again placing the artistic life as a higher calling that should be unbounded by rules of any kind, particularly the self-limiting voices in the artist’s own head. ![]() He counsels the artist to live a life that questions all limitations. Read through in toto, Rubin’s advice can occasionally seem contradictory. The tone is gnomic and epigrammatic, and Rubin’s elevation of artistic endeavour to the highest status of human achievement reverberates with a solemn quasi-religiosity – one befitting a hardback with a fabric bookmark – that is hard to square with his ballsy production work on Jay-Z’s epic banger 99 Problems. That’s not to say that Rubin is unoriginal or indeed wrong, only that occasionally, these 400-odd pages can read a little like “ the 73 unexpected practices of successful creatives”. ![]() Photograph: Lisa Haun/Getty ImagesĪnyone with a passing familiarity with Buddhism, management theory or the self-help shelf will also find plenty that feels familiar in Rubin’s modus operandi. ![]()
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